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Daily Telegraph Adventure Travel Show London

Newsletters » Jan/Feb 2006 » Daily Telegraph Adventure Travel Show London

African Impact in London, January 2006 - Our latest travels took us not to some far off corner of Africa, but to the jungle that is London...

African Impact sent over a team to exhibit at the Daily Telegraph Adventure Travel show in London in the middle of January where we were promoting our volunteer programmes.
There were a group of 4 African Impact staff at the show, as well as a couple of past volunteers helping out, which was fantastic. There was definitely a lot of positive response to our products, particularly, I think, because we are an African-based organisation and are involved on the ground in Africa rather than just representing projects as a job. Being uniquely focused on Africa also has the added effect of being the specialists in our field, which I think will stand us in good stead with competitors who offer a more general array of programmes.

The volunteer market is ever-growing, with 'eco-tourism' becoming more and more 'fashionable' it seems. Although we are still new, and slowly building up a database of potential volunteers and developing our own projects along with those we assist through supplying volunteers, I really do think that there is a niche for ourselves within this growing market.

There are a lot of cowboys out there, and I believe that principled projects and dedicated coordinators and team leaders on the ground is what is going to make all the difference in terms of creating high-impact and effective programmes that benefit not only local communities and wildlife, but also change the lives of those who come out to work with us as volunteers. We have found that volunteers who leave and say 'this project has changed my life' is something that makes our work totally worthwhile!

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